Nina Jung - Chief Growth and Revenue Officer & Mentor

Summary

Nina discusses the types of roles she recruits for and her interview process. She primarily recruits for marketing roles such as paid specialists, content marketers, graphic designers, and event marketers. Her interviews are generally more technical, especially for roles like performance marketing and digital marketing. She uses case-based quizzes to test technical skills and asks for examples of past work. 

Nina looks for red flags by assessing if candidates have actually done what they claim and if they can provide examples. She occasionally hires candidates from outside the industry if they have relevant experience or a strong passion. Nina emphasises the importance of asking questions during the interview to show curiosity and enthusiasm. She gauges culture fit through case-based questions and by discussing the company's values and culture. Nina believes that having a degree is advantageous for more technical roles in marketing, but it's not always necessary. She does take references and considers them in the hiring process.

Chapters

00:00 Insights into Marketing Recruitment and Interview Process
02:56 Identifying Red Flags in Candidates
04:52 Hiring Candidates from Outside the Industry
08:54 Assessing Culture Fit and Qualifications
12:00 The Impact of References on Hiring Decisions